Knitted Together: Jigsaw discover diversity is in the very fabric of who they are

Posted by Kristen Hyde on February 26, 2018 in AncestryDNA, United Kingdom

Back in October 2017, we collaborated with British fashion brand, Jigsaw on the launch of their Autumn/Winter 17 campaign, ‘♥immigration’. The campaign celebrated the inherent cultural diversity that is at the heart of the Jigsaw brand, and aimed to challenge the traditional notion of ‘British’ style.

But diversity isn’t just stitched into the fabric of Jigsaw’s Autumn/Winter collection. AncestryDNA tests found that diversity is at the very heart of the Jigsaw team – it’s in their DNA.

AncestryDNA spokesperson, Russell James, met with each designer to reveal their AncestryDNA results, where there were more than a few surprises in store for the members of the team.

Jigsaw’s head of design, Sally was surprised to find she had 5% Iberian Peninsula in her results, while senior designer, Charlotte discovered more connections to Ireland and Western Europe than she was initially expecting.

This mix of both genetic realities and reinforcements left the team both grateful and inspired. They set to work creating a new fashion piece that represented their combined results, and referenced the diversity of both their DNA, and the Jigsaw brand.

Styled on one of Jigsaw’s bestselling easy crew neck blocks, the team created a striped jumper where each stripe represents the proportion of the countries or regions that make up the design team’s DNA. The clash of colours and different distributions were also a creative decision, aiming to convey the different characteristics of the team’s combined origins.

“At the moment it’s very easy to put your message on a T-shirt but we wanted to do something a bit more Jigsaw,” says head of knitwear, Lucia.

And it’s a ‘bit Jigsaw’ in more ways than one. Wearers can also revel in the fact that 10% of proceeds from sales will go to Help Refugees, a charity hailed by The Guardian’s Patrick Kingsley as “one of the unsung heroes of the European refugee crisis.”

Are you curious about the ethnic regions that have woven their way through your history and into the fabric of your DNA? Find out your own unique ethnic mix and the places and people from your past with AncestryDNA.


Past Articles

The diverse working world in the East India Company and India Office registers

Posted by Kristen Hyde on February 19, 2018 in Collections, United Kingdom

For 200 years, the East India Company was the leading trade operation for exotic goods like cotton, silk, indigo, salt, tea and opium. Was your ancestor a ‘factor’ helping negotiate sales with local European merchants? Or did they serve in the company’s huge private army? Caroline Kimbell, from the Senate House Library discusses the history Read More

Where there’s a will, there’s a way

Posted by Kristen Hyde on January 31, 2018 in Collections, Regional, United Kingdom

With the launch of the Wiltshire Wills collection, Claire Skinner from Wiltshire and Swindon History Centre explores the historical significance of wills. The probate collection of the Diocese of Sarum alias Salisbury (more popularly known as the Wiltshire Wills collection) is a collection of over 500,000 images of wills and related records from the whole Read More

Together Forever through our DNA

Posted by Kristen Hyde on January 29, 2018 in AncestryDNA

Let’s take a moment to celebrate the enduring connection we have with Europe, one forged from our shared history and our DNA. Because it doesn’t matter what our political views are or which way we voted. Our connection to Europe is woven into the fabric of who we are – it’s in our very DNA. Read More

Keeping it secret: revealing the secrets in your family history

Posted by Kristen Hyde on December 15, 2017 in Australia, Guest Bloggers, Research

Ashley Barnwell, Ashworth Lecturer in Sociology at the University of Melbourne, explores the ethics of keeping family secrets hidden. At the International Family History Workshop in Manchester 2017, I presented my research on Australian family secrets. As a sociologist, I am interested in the connections between the small events of everyday life and the large events of Read More

Exploring mental illness in the Fife and Kinross District Asylum General Registers of Lunatics, 1866 – 1935

Posted by Kristen Hyde on December 14, 2017 in Collections, Research, Scotland, United Kingdom

During the mid to late 19th Century, Fife became an area of aggregation for lunatics in Scotland. The word lunatic originates from the Latin word of ‘luna’ meaning moon. There was a belief that the changes in the cycle of the moon caused periodic or intermittent insanity, affecting people’s cognitive behaviour. The Victorians identified two Read More