Posted by Kristen Hyde on October 10, 2017 in AncestryDNA

What do you think of when you think ‘British style’? A classic trench coat? Some well-loved Wellies? Artful layering?

British style is as diverse as the people who call the nation home and gives as much of a nod to cultural and environmental influences, as it does to the nation’s diverse and dramatic history.

It is with this in mind that we’ve collaborated with British fashion brand, Jigsaw in the launch of their Autumn/Winter 17 campaign – aptly named ‘♥immigration’.

The campaign aims to challenge the traditional notion of ‘British’ style by celebrating the people and cultures that have contributed to making Jigsaw a ‘Beautifully British’ brand since 1970.

After all, Jigsaw wouldn’t be Jigsaw without immigration. It was a humble Afghan coat that first started the brand, brought into the country by Jigsaw founder, John Robinson in 1970. Now, the company employs 45 nationalities across the business. Immigration and cultural diversity has become a defining aspect of the brand and has influenced what we now know as ‘British style’ on the high street.

“We could just talk about clothes,” says Peter Ruis, CEO of Jigsaw, “but with what is going on around us it seems hypocritical and superficial not to accept the debt we owe to immigration in its broadest sense. Be it people, cloth, the stone floors in our shops, the film to shoot our campaigns. We are all part of a vibrant, tolerant, global Britain.”

At Ancestry, we also believe that diversity is stitched into the fabric of who we are. To support Jigsaw in their campaign, we invited the staff to take AncestryDNA tests to learn more about the people and places from their past. We are also collaborating with a group of fashion designers who will each use their AncestryDNA ethnicity estimate as inspiration for a bespoke fashion piece. Jigsaw’s ‘♥immigration’ campaign is a celebration of all the ways in which our differences and diversity can be beautiful. The campaign is perfectly summed up in the ‘♥immigration’ manifesto:

British Style is not 100% British.
In fact, there’s no such thing as ‘100% British’.
Or 100% Dutch, French, American, Asian or European.
Whatever your opinion, at some point in your ancestry
someone moved in and unsettled the neighbours.
Because none of us are the product of staying put.
And we’re no different.
As a clothing brand we couldn’t do what we do
if people weren’t free to move around.
Without immigration, we’d be selling potato sacks.
We need beautiful minds from around the world.
Working with beautiful materials from around the world.
To make beautiful things for people around the world.
Fear, isolation, and intolerance will hold us back.
Love, openness, and collaboration will take us forward.

We couldn’t agree more.

Comments

  1. ankit saini

    Here when we see the management of the free download firefox mozilla then can easily understand firefox mozilla free download has been designed very perfectly and give many of type to explore the and connectivity with the internet.

  2. MarkAustin

    With what is happening around us it appears to be two-faced and shallow to not acknowledge the obligation we owe to migration in its broadest sense. Be it individuals, material, the stone floors in our shops write my dissertation, the film to shoot our crusades. We are all piece of a lively, tolerant, worldwide Britain.

  3. victoria keating

    Think about the premise to challenge the procedure. One of the processors vouches for departed benefactor beneficiaries; the law has forced the most potential obligation on a procedure, has been considered as a mindful obligation, as Dissertation Assistance the law is by a parent by an attorney and a customer in the interest of a legal counsellor. Guardians are forced on.

  4. Stellamaxwell

    The type of clothes the British style brand will sell is also a large factor when producing a brand name for instance. If your shop generally sells inexpensive and classy fashionable clothes then you need to take into account whether you will be following the trends of fashion or taking into account what suits people and giving them well made expensive looking clothes. write my coursework for me uk

  5. Moninca Alba

    Everyone knows about Jigsaw because it is one of the well know and first who introduce British brand with fashion brand. I know this brand along time because one time I was doing my hnd marketing assignments project that time I found about jigsaw from fashion design brand and read about it that time very deeply that’s why I know more about this great brand which name famous as jigsaw.

  6. kellim worthington

    Jigsaw is one the biggest brand and I saw their afghan coat it is very beautiful and good clothes are always the first priority of people and good design with dept in its big thing stitch clothes with every different mind that is some difficult task. i am also a fashion designing and working on my assignment writing service UK to develop a new design in our university project

  7. Jade Wyatt

    Consider the premise to project the technique. One of the processors vouches for departed benefactor beneficiaries; the regulation has compelled the maximum potential duty on a method, has been taken into consideration as an aware obligation, as Best Dissertation Help Online UK, the regulation is by means of a determine by means of a lawyer and a customer inside the hobby of a legal analyst.

  8. Marc G. Ozment

    There’s a new wave of competition among essay writers UK on the web service pages as a result of which student are now more confused than ever. Buy Online Essay promises students of non plagiarised and informative content. Their services are extremely cheap, and customer care is always understanding and available.

  9. Dylan Whittaker

    Have you succumbed to academic pressure and seeking external help? If yes; look no further and employ the highly qualified and competent services of Assignment Help on Web. Availing their impeccable Assignment Help is a guaranteed way to achieve your desired grade while allowing yourself to relax and spend time on other responsibilities.

  10. Natalia Boss

    It’s a great coat! In winder pair it with a fitted turtleneck in any impartial hues, the base can likewise be an unbiased shading that coordinates the best. There is a blend of shading. you can likewise match it with a turtle neck long dress. Shoes shouldn’t be an issue, simply wear what suits the event.Professional Dissertation Writing Service

  11. bluefox

    Bluestacks is the best Android emulator that ever exists till today; I personally have the experience of using it. You can also try it if you have doubts, well you can also take a look at the awesome features of this Bluestack for Windows and PC Android Emulator.
    download bluestacks for windows

  12. Keira Tayor

    Looking for the top essay helper who can write your essay online at the lower rate without compromising the quality? Well, you are at the right place.

  13. Computer Programming Homework Help

    The team of professional assignment makers at StudentsAssignmentHelp.com continue giving its exceptional computer programming homework help services for all the high school, college or university learners. Our essay helpers are well-versed with all the academic topics and offering a great writings for the students.

  14. Nikki Heysen

    At StudentsAssignmentHelp.com students can get best and high-qualified team work and they works to give java assignment help every day. The experts in our team have knowledge in different academic disciplines and working to give best service. We are working 24×7 for all the students.

  15. Wherever you study at university or college, or your biggest dream is to graduate from high school, you just can’t avoid writing academic papers. No matter what class you’ve chosen, you meet this assignment during the course.

  16. Alan Martin

    Can I simply just say what a comfort to find somebody that really knows what they’re discussing on the internet.
    You definitely understand how to bring an issue to light and make it important.
    More and more people really need to read this and understand this side of your story. It’s surprising you’re not more popular since you certainly possess the gift nursing essay writing service uk

  17. British style is as diverse as the people who call the nation home and gives as much of a nod to cultural and environmental influences, as it does to the nation’s diverse and dramatic history.

  18. After So many efforts you looking for academic writing service in United kingdom. We can provide u the best quality writing service. Now Order your academic writing service.

  19. Sam

    The reality is you won’t know the depth and success of that marriage until you can recall many memories of life together along with your children, grandchildren, great grandchildren and people you’ve loved and influenced together along the journey of life. Moslitski

  20. Hold Sneaker

    L’effet d’absorption de la semelle intercalaire provoque des effets néfastes pour les pieds À ce moment-là, le type de technologies de la balance constituait un grand pas en avant et aidait également les athlètes à prévenir les blessures accidentelles par des effets difficiles. Après cela, Mizuno a tenté de fabriquer la meilleure chaussure de course, ce qui a conduit au Rushing Celebrity 100 en 1988. Il a Chaussures Adidas Samba OG été conçu pour être un achat de chaussures légères et extrêmement flexibles.

  21. toneytich Groeup

    oam sotto i piedi. Prodotta dall’attuale organizzazione tedesca di sostanze chimiche BASF, la formula attuale richiede la fusione di pellet di TPU rimbalzanti collettivamente, rendendo l’intersuola della scarpa più leggera e molto più lunga rispetto all’AVOI convenzionale. Inoltre, i materiali reali costano molto di più meglio nel clima freddo delle scarpe da tennis. Mentre le schiume AVOI standard spesso restringono e fissano, i tester hanno garantito quale capitale [url=https://www.lucanegozio.com/under-armour-charged-bandit-4-c-183_186.html]Scarpe Under Armour Charged Bandit 4 vendita[/url] t.

  22. toneytich Groeup

    lotlines kommer ud ved hjælp af opholdsbetingelser, ligesom Residence Stark ‘s vintertid vil være på vej, Residence Lannister’ s meddelelse mig selv brøl, og også Residence Targaryen ‘s ildsted og også blodkar. Nogle andre tekstmeddelelser under sproget nikker at være i stand til at designe inden i nuværende og også publikationssamling, Enhver spor vedrørende sne og også uddannelsessko eller støvler Hård.
    Nyttigt, da Adidas Ultra Boost 3.0 sko udsalg ægte joggesko og ikke sko eller støvler på markedet, illusionsko eller støvler, hver eneste støvle.

  23. Jack Philipus

    sklepach internetowych z obuwiem lub Buty Caterpillar Trey Mid sprzedaż w dobrze wentylowanym regionie.Zadrapania uliczne praktycznie obejmują faktyczne miejsce, w którym pokonujesz obuwie sportowe, faktyczny chodnik. Wszyscy sugerujemy, aby skorzystać z odpowiedzi na oczyszczanie, mając delikatne włosie czyste o wiele wrażliwszych materiałów, tak jak nylonowa cholewka wierzchnia, a może sztywne włosie czyste w grubych miejscach, takich jak podeszwy środkowe i podeszwy zewnętrzne, stwierdza Angsuvarn.

  24. Caitlin Fisher

    In the UK, clothing is the fourth largest environmental impact after housing. Arrayales is the founder of Style Lend, a website for clothing leasing and strange new equipment from sustainable brands. Masters Dissertation UK

  25. toneytich Groeup

    schoenen of laarzen kopen met betrekking tot schoenen of laarzen die bovenaan staan.

    Nog een veel voorkomend concept met alle Clifton blijft een geweldig uitgebreid bodempakket. Dit soort ontvangt over het algemeen beschreven goedkope schoenen of laarzen die kenmerkend zijn voor de laars, maar mijn partner en ik nemen zelden een grote variatie van dit type waar in vergelijking met eerdere varianten.

    Typisch zal de specifieke grotere bodempakketstatus worden gekopieerd door middel van een bodempakket buiten schoenen of laarzen dat eenvoudig [url=https://www.kakaschoenen.com/adidas-c-1.html]Adidas schoen kopen[/url] is verlengd met slechts een paar millimeter.

  26. Jack Philipus

    Nog een ander wijdverbreid ontwerp tijdens het gebruik van Clifton is het verbrede voetenveld. Deze specifieke wordt normaal gesproken over betaalbare sneakers als een attribuut in de Adidas schoen kopen sneaker toch Mijn echtgenoot en ik detecteer bijna nooit een enorm groot verschil op dit gebied in vergelijking met eerdere types.

  27. Jamsports oferta

    twear design a styl použití ve vašem: Yeezys using Vylepšení mezipodešví, Proudění vzduchu Jordans pomocí svršků Flyknit. [url=https://www.kenybotyshop.com/puma-cali-2019-c-148_152.html]koupit boty Puma Cali 2019[/url] Přestože si mnozí z nás užívají vaše tréninkové společnosti, které vám pomohou každý z našich každodenních chodů, mnozí z nás si navíc užívají tyto pohodlné, běžecké tréninkové botičky s tenisovým blokem, které můžete protáhnout 3 dlouhou dobu ráno. Byli jsme v rostoucím davu. Tyto druhy tenisek obecně nabízejí a asi dny a noci nebo možná jednotky ihned po nich jsou.

  28. AncestryDNA ethnicity estimate as inspiration for a bespoke fashion piece. Jigsaw’s ‘♥immigration’ campaign is a celebration of all the ways in which our differences and diversity can be beautiful. The campaign is perfectly summed up in the ‘♥immigration’ manifesto.

  29. This is the best article for reading and gets important information, reading the article is my hobby, but I really like read your article, amazing article thank you very much, allassignmenthelp is a wonderful platform to write your easy and article by the best expert.

  30. An interesting article, how did it all end? I am affected by such topics, so I prefer articles to online games. There is always fun, high bonuses and many games.

  31. Firstly, let me give you a small glance about Skyrim which is one of the most popular games all over the world. It is an adventurous game where you can explore the huge world with your acting skills. You may have undergone several versions of Skyrim and lost in its adventurous beauty. Although it’s interesting you will definitely wish to have a new experience in a similar way

  32. Amy Fisher

    Its a good news for us that over seas students can live here for long terms and can do job after completing their education either it is bachelors or masters. overseas students would not be forced to leave four months after finishing a degree making it easier for them to start careers in the UK. law essay help

  33. Great Assignment help really likes to help our customers as per their requirements. At the best price, you can get the best results. Our online assignment help is the full proof-writing services which are the best service in the UK.

  34. Chris Lucas

    When it comes to ordering your University Assignments, College Essays, need help with Homework or any other academic help, then My Assignment Help is the best website you can order your assignment from.

Comments are closed.