Let’s take a moment to celebrate the enduring connection we have with Europe, one forged from our shared history and our DNA.
Because it doesn’t matter what our political views are or which way we voted. Our connection to Europe is woven into the fabric of who we are – it’s in our very DNA.
In fact, in a recent study of AncestryDNA’s database, we learned that the average British person is just 36% British – the rest of their ethnicity is made up of other regions, with Europe making up an overwhelming 60%.
It was this discovery that motivated us to make our new advert; a reflection of the connections that British people have to their European neighbours and a poignant reminder that no matter what happens, we’ll always be together forever through our DNA.
The DNA of the average Brit
The statistics referenced in our new advert come from a recent study of the AncestryDNA database. Through this research, we studied DNA data collected from 48,120 individuals with birth locations across the UK.
From this research, we were able to produce an ethnicity estimate for the average British person across 26 regions. While the average Briton is 36% British, over 60% of our DNA comes from regions across Europe. These include Ireland (23.14%), Europe West (19.48%) Scandinavia (9.10%), Iberian Peninsula (2.99%) and Italy/Greece (1.88%).
Through this research, we can see that not only are Britons more diverse than we think, but we have a connection with Europe that is anchored in our DNA.
Going beyond the politics
Knowing this, we wanted to make an advert that reflected the bond we have with our European neighbours. We may be on our way out of the EU, but through our DNA, our enduring connection with them is here to stay.
We are proud to be able to bring people together to celebrate their connections – both cultural and genetic – and hope that our new advert is a positive opportunity for us to celebrate our togetherness, now and into the future.