Launch of new DNA regions in Ireland

Posted by Kristen Hyde on January 9, 2019 in AncestryDNA

When we launched Ancestry’s detailed genetic regions in March last year we knew it was a major step in the journey for us to empower customer journeys of self-discovery. Back then we were proud to have the granularity in our database to be able to detect 13 distinct genetic regions in Ireland, helping tell the Read More

Knitted Together: Jigsaw discover diversity is in the very fabric of who they are

Posted by Kristen Hyde on February 26, 2018 in AncestryDNA

Back in October 2017, we collaborated with British fashion brand, Jigsaw on the launch of their Autumn/Winter 17 campaign, ‘♥immigration’. The campaign celebrated the inherent cultural diversity that is at the heart of the Jigsaw brand, and aimed to challenge the traditional notion of ‘British’ style. But diversity isn’t just stitched into the fabric of Read More

Coming soon to the W Channel: The Secrets In My Family

Posted by Kristen Hyde on October 26, 2017 in AncestryDNA

If there’s one thing we’ve learnt being in the family history business, it’s that every family has its secrets. Secrets which are acknowledged but never discussed. Secrets which leave siblings estranged or parents alienated. Secrets which leave people feeling abandoned and lost. But while secrets can divide families, solving these mysteries can bring families back Read More

Highlights from the International Family History Symposium

Posted by Kristen Hyde on October 19, 2017 in AncestryDNA

The International Family History symposium was a year in the making. Both of us have long explored the intersection between family history and public history (further reading here). We worked closely with Ancestry – who were generous sponsors and enabled some terrific work to be done. We were able to bring brilliant scholars from around Read More